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Deliverables and Phases of Work

These are some of the deliverables and types of work that can be expected at each stage of the design thinking process. The full process can be scaled down to fit different types of projects, budgets and frameworks. Of course, the more assumptions validated through testing and research, the less risk in the end.

design thinking

overarching themes

I T E R A T E

Good design is open to iteration and adjustments based on quality feedback. At many stages of the process there is often a certain level of iteration, where evidence-based updates and improvements are made.

C O L L A B O R A T E

Collaboration between the business, technical team and designers allows for design decision to move forward at a faster pace and for the team to be alligned on the vision of the product.

C O N T E M P L A T E

So much of design is contemplating decisions how they will impact the users. At times this contemplation occurs at a team level and requires opinions from various perspectives.

intentional design

DISCOVER

Discovery-1

DISCOVERY RESEARCH

Good design begins with understanding how user's think and feel. So often we ask people what they need, instead of asking them what the problem is first. Instead of focusing on solution-oriented questions, I work to understand the problem at a deeper level by developing a research strategy that will uncover what people's current processes are, their pain points (and our areas of opportunity), and most importantly the reasons behind their actions and frustrations.

WHAT TO EXPECT

  • Participant Scheduling
  • Research Strategy
  • Interview Sessions
  • Interview Notes and Recordings
  • Observational Data

UNDERSTAND

Analysis

ANALYSIS

Research analysis is conducted to organize findings into themes and patterns that are relevant to the product being designed. This analysis can take different forms and results in a document or map that will convey the user's behaviors, thoughts, goals and pain points within context. Deliverables from this phase create empathy for users, ensure designs are evidence-based and identify areas of opportunity for the business.

WHAT TO EXPECT

  • Journey or Experience Map
  • Empathy Map
  • Service Blueprint (optional)
  • Persona

IDEATE

Ideation

USER STORIES + ROADMAP

Based on the research, I create something called user stories: statements that describe potential product functionality with an emphasis on the benefit it will bring to the user. I facilitate workshops with stakeholders, users and other relevant groups to go over these user stories and collaboratively ideate on potential solutions in light of the business requirements. We prioritize what functionality we want to see in the prototype and create a roadmap for the rest of the process. 

WHAT TO EXPECT

  • User Stories
  • Mission Statement and Vision
  • Ideation: Divergence + Convergence
  • Roadmap + Timeframe

CREATE

Wireframe

WIREFRAMING + IDEATION

I create low-fidelity concepts that are reviewed with the business and technical team. During this period of divergence, I rapidly create a wide variety of ideas in order to identify the best solution. This period of rapid, low-fidelity design is a great way to save time and energy and test with users for validation before moving forward.

WHAT TO EXPECT

  • Task Flows
  • Market Research
  • Sketches
  • Grey-Scale Wireframes

P R O T O T Y P E

Prototype

TESTABLE PROTOTYPE

Using design software, I create a prototype by linking screens together and adding clickable areas that allow for user interaction. Creating a prototype allows for ideas to be tested before spending time and energy developing and launching a product. Feedback from users, stakeholders and developers is important during this phase of work to ensure that the solution meets business requirements and is feasible for development.

WHAT TO EXPECT

  • Evidence-Based Designs
  • Visual Communication
  • Clickable Prototype
  • Interaction Design
  • Branding Elements

T E S T

Testing

USER-TESTING

Puting concepts in front of users provides detailed feedback that is not often available when discussing ideas conceptually. Testing can occur in one or two rounds depending on the type of project. It is important to conduct reasearch that aspires to understand what users are thinking rather than asking users if they simply like what they are seeing. A testing research strategy is an important deliverable in this phase of work.

WHAT TO EXPECT

  • Testing Research Strategy
  • Documentation of Responses
  • Task Analysis
  • Session Scheduling
  • Testing Sessions (5-8)
  • Design Updates and Recommendations

I M P L E M E N T

Prototype

Using design software, I take the feedback from the testing phase and create design solutions to improve the design language, patterns and flow. Often I have discussions with the business and technical team to determine the highest priority items to focus on during this stage. After the final designs have been created, I would go through a hand-off process where I break down the designs into tickets or chunks of work that are then assigned to the development team. Tickets are often reviewed with developers to ensure that the ticket format and size of each ticket is suitable. Tickets convey acceptance criteria, designs, visual specifications as well as flow information.

WHAT TO EXPECT

  • Enhanced Final Designs
  • CSS Specifications (within Design Software)
  • Technical Acceptance Criteria
  • Quality Assurance

Ways to Connect

Feel free to reach out and connect if you'd like to learn more about my experience and design work or if you would like to collaborate on something in the future.

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© Jacqueline Williams 2021 | UX Designer

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